WHEN it launched back in 2004, Trader Monthly seemed a terrific idea. The glossy magazine for the Wall Street sharpshooter mixed tales of excess with ads for absurd watches the tone of the articles and the adverts was near-identical. Bikini girls would be dubbed high-yield investments and the wheeler-dealer lifestyle was celebrated to the fullest.
The brainchild of one-time dealer Magnus Greaves, the mag soon made it to London, where another batch of advertisers pitched their wares to the brash and hugely rich.
Dimmable LED Down Light K1038 - 8x1W / 8x3WIn the new austerity, though, Trader looks dated and its endless lionisation of young geniuses implausible (surely some of these people have lost serious money, rather than made it).
The October edition profiles the top 30 traders under 30, none of whom minds bragging about their brilliance as the Corum Replica Watch markets around them implode.
It's the same old format: emotion is for suckers, living large is everything, weakness must not be tolerated.
There was always an element of wish-fulfilment in this. But for those on the outside, the braggers in slick suits seem to have less wisdom to pass on than they ever did.
Right now, it is truer than ever that those who know don't speak and those who speak don't know. It was fun for a while, but Trader needs a retread..
